The first and foremost thing to know about seasonal summer rental properties is that they will always have a different clientele than, say, apartments, motels, hotels, etc. Once you understand who you will be targeting in your marketing campaigns, you will be able to market your property in the most effective way possible. We, Real Property Management Associates, are a leading name in the Cape Cod region and, hence, have been trusted for years by seasonal property owners to take care of their property for them. With such a long list of happy and satisfied customers, here’s a list of essential tips that will help you in effectively marketing your seasonal summer rental property:
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Market the Human Element
It is very important that you give your seasonal summer rental property the human element. Present it as a home where you’d take your own loved ones to. Make your clients feel like they’re investing in a home away from home, in a place that has all the comforts of home for them. Create a feeling of hospitality, renovate your property, replace old with new, and make it as cozy as possible.
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Highlight the Key Features
For your seasonal property, it is very crucial that you highlight the prominent features. Make them easily accessible in your ads, campaigns, flyers, etc. If your property is open to scenic views, then take pictures of those perspectives and show them to prospective clients. Any local attractions that are close by should be mentioned too, along with festivals, carnivals, fairs, concerts and the likes.
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Understand Your Audience
One of the most important things to consider is that clients for seasonal summer rental property will be majorly different than hiring long-term tenants. Therefore, understand the audience that you’re dealing with. This clientele will be seeking out homely comforts but with a professionally handled tenant procedure, somewhere between a hotel and a rental property. Understand their needs and exceed their expectations.
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Deliver Exceptional Experience
Once your clients arrive, ensure that you offer them an exceptionally memorable experience of living at your property. You can boost your rapport by providing them with freebies such as toiletries, board games, toys for children, extra furniture, etc. Also make sure that everything else is order, such a full propane tank, new batteries in remotes, working appliances, instructions for basic daily activities, etc. By going the extra mile, you’ll surely win repeat customers.
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Always Ask for Feedback
No matter how long or short their stay is, always ask your clients for feedback. Remember, no feedback is worse than negative feedback. Through their reviews, you will be able to know where you did well and which areas will need further improvement. When asked for feedback, every client feels valued, and undoubtedly, their advice will help you in making your property better for them and others prospects.
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Hire a Property Manager
All the pointers we mentioned earlier are among the job descriptions of professional and competent property managers. Our property management service in Weymouth, Milton, Middleborough, Quincy, Braintree, and Cape Cod is quite capable of handling your seasonal summer rental property for you. We know the lay of the land and how to do our job effectively. Once you hand over the keys, just relax and sit back, and every client of yours will be taken care of.
Contact us for more inquiries on residential and seasonal summer rental management.
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